Whenever the rankings suddenly tanks, it’s a horrible feeling.
All that time you spent ranking that website… suddenly gone!
So when the rankings tank, what should you do?
That’s exactly what we’ll be going over in this post.
See who’s outranking you
Go ahead and put your keyword into Google and see who Google decided to put in-front of you.
This is a great indication to see what Google wants.
See what your competitors are doing.
Do they give a better description of the topic?
See what their headings look like.
What are they covering that you’re not?
What kind of multimedia do they have and how much multimedia have they got.
You’re going to want to have images that convey your point better than anyone else.
This is going to help people stay on the page.
You’re also going to want to add videos to your post.
Is the piece of content in the top position a video?
Then Google is most likely looking for videos to show users for that particular keyword.
If that’s the case, you’re going to want to create a better video and publish it on YouTube.
Page speed is huge and something that Google uses as a ranking factor.
Put your URL into Google page insights and your score should be better than you competitors
You need to make sure you have more words than your competitors.
If you don’t then this will decrease your chances of ranking
Having an SSL certificate for your website is very important.
This is the age of security.
And if your website isn’t secured with an SSL certificate, you’re going to have a harder time ranking
If your looking for more advice on your ranking drops…
…then you should consider hiring an SEO consultant from ClickDo.co.uk.